Market Me

When it comes to marketing, the biggest myth may be that it’s deceptive, misleading, and unethical.

Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as:

What is marketing all about? Why is it such an exciting time to be a marketer? What are the four P’s of marketing? Why you must think like the customer!

The author also examines topics that can serve as a blueprint.....

A Salesman Walks into a Classroom

A career in sales can be like an amusement park ride; it’s riddled with daily ups and downs. In A Salesman Walks into a Classroom, author Paul Barchitta presents a wide range of information about what a professional career in sales actually entails.

Meant as a roadmap for success, this guide discusses getting back to the basics. It provides an overview of what the life of a salesperson is all about, from finding your passion to gaining the freedom and.....

Coach Me

One of the core courses that I teach is Management 101. Introduction to business. The discipline of Management has evolved over time and the current trend in Corporate America is how does an organization morph from Management into Coaching. Society has become sensitive, and if you were to ask me, too sensitive, where the emotional wellbeing of the employee has been thrust to center stage. Corporate America has realized that you are not just an employee anymore, you are a.....