A Salesman Walks Into A Classroom is designed to be used as a guidebook, handbook, and a reference point for all salespeople. The target audience for this book encompasses a wide range of sales professionals from entry level, to intermediate level, and even senior salespeople. Entry level salespeople who are new to selling as a profession need a handbook that they can reference as they begin their sales career. They need a blueprint that they can follow. Intermediate level salespeople who are possibly struggling to become successful might just need the confirmation that they are on the right track and need to build confidence in their approach to selling. Senior salespeople, who may have been trained as transaction salespeople, can benefit as well because old dogs can be taught new tricks in the game of sales. A Salesman Walks Into A Classroom can act as a refresher course for even the most successful and seasoned sales professional.